Innovative Content Marketing Manager Wanted for Company

Description

ONLY LOCAL TALENT WILL BE ACCEPTED.
Seeking a dynamic and innovative Content Marketing Manager to join the growing team. Please, see the details below.

Additional information:
In this role, you will have the exciting opportunity to develop and shape the content strategy for one of the emerging lines of business. As a senior member of the Content Marketing team, you will be instrumental in creating and implementing plans that drive organic awareness, acquisition, and adoption. With a customer-centric approach and a digital-first mindset, you will craft compelling content and campaigns that deeply resonate with the defined customer segments, strategically nurturing leads throughout their entire journey.
What You Will Do:
-Develop compelling corporate marketing materials to effectively support the growth of the emerging business and drive engagement from the target audience.
-Create purposeful and data-driven content that aligns with market and consumer trends, leveraging research and analysis to engage relevant audiences and drive organic search traffic.
-Lead integrated marketing programs tailored to new and existing clients, focusing on onboarding, cross-selling, retention, and platform adoption to achieve key performance indicators such as sign-ups, account openings, downloads, etc.
-Develop customized customer journeys that enhance engagement and conversion within existing marketing programs or new initiatives, specifically for emerging line of business.
-Project manage agencies and internal teams to execute strategies, overseeing the delivery of various content and campaigns such as videos, articles, infographics, website content, guides, and more.
-Ensure compliance with communication policies, procedures, and brand standards in all content and communications.
What You Will Bring:
-Thorough knowledge of the wealth management industry, with a strong grasp of the needs of retail investors and advisors.
-Proven track record of creating customized and captivating content in various formats and styles to effectively engage and convert audiences.
-Deep understanding of key factors in both acquiring and retaining customers through marketing strategies.
-Expertise in search engine optimization (SEO), including knowledge of best practices and content optimization tools.
-Exceptional communication skills, using data to identify trends, develop a compelling narrative, and gain support from stakeholders.
-Ability to independently manage multiple projects in a fast-paced, deadline-driven environment, with the flexibility to shift focus and priorities as needed.
-Meticulous attention to detail, ensuring compliance with regulations in a highly regulated environment with minimal supervision and edits required.
-Familiarity with content management platforms (experience with Adobe Experience Manager is a plus).

If you’re interested, please apply.